Logo Climate stamp card

About

This website was aimed at communicating environmental awareness in a fun, approachable, and educational way. I chose the target group #1 - primary education: age 6 - 13 (years 1-7) because this is a group I have yet to design for and I wanted to try something new. The main goal was to design a website that feels engaging and accessible for younger audiences, while still appearing clean, functional, and informative for teachers or parents who might also use it. For the game I chose to make a stamp card with different challenges meant to help the climate. The website includes the Stamp Card, but to use it you will need to download it. The idea is that the children will get a physical copy of the stamp card from their teacher. Then they will complete the challenges and when they do, they get a stamp. The teacher will have the option of making it a competition between the students which can be quite fun.

To start the project, I began sketching an overview of all the pages. I focused on including all the elements and deciding on a structure that made sense and was easy to understand. I decided on a structure for the mobile-version first to establish where alle the elements should go before working on the desktop-version. For the desktop-version I wanted to use a two-column structure with images placed beside the text.

Sketch of the website

The design on the website was created with the target group in mind. I wanted a colorful website to appeal to the children and make it more fun and friendly. I believe children are more likely to stay on a website if the design is childish. Contrast was also carefully considered to meet accessibility standards. The dark green text on a light-yellow background maintains good contrast for reading. The green color palette was chosen to represent the climate. I chose the title font mainly because of its childish playful looks. The body font Arial was used to minimize the climate footprint. And also because Arial is a grotesque font which makes it more readable on a screen than a sans-serif font. When working on the visual hierarchy I focused on the titles and how I could differentiate all the title-elements. For h1-h3 I used the same font in a different size and space over and under. For h4 I chose to use the same font as the body in a larger size and in the green color. This is to mark it as a title, but also as the least important title. The images were carefully chosen. I wanted colorful illustrations that would appeal to the children. The hero would make the children want to do the game so that they too could be a hero and wear a cape. I also made sure that the file-size was not too big to reduce the climate footprint. The whole website is 930 kb in size.

For this project I felt way more confident with the code than I did before. I was able to understand how to solve problems in a whole new way, which made it quite enjoyable. It was a great way to earn confidence in coding, and to use everything we have learned. I also appreciated the design freedom, and that I was allowed to do almost everything I wanted to do.

References

The Global Goals. (n.d.). Goal 13: Climate action. Retrieved November 4., 2025 from https://globalgoals.org/goals/13-climate-action/

United Nations. (n.d.). What is climate change? Retrieved November 4., 2025, from https://www.un.org/en/climate-change/

United Nations. (n.d.). Goal 13: Take urgent action to combat climate change and its impacts. Retrieved November 1., 2025, from https://sdgs.un.org/goals/goal13